Blob Shopping

There is a saying that the person who is first to see an opportunity, is also the first one who is able to act. This applies in all walks of life, even in business. Marketer extensively use  internet surveillance  techniques to monitor the condition of the market. While this could be trough the use of simple observation or by making market studies, more and more marketers are making use of spyware for finding out the habits of their market via the internet. However, there has been a significant backlash against the use of spyware due to concerns over privacy rights and the inconvenience rendered to those affected by these programs.